Altering brand perception, through digital disruption
Eswatini Bank
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Challenge
The client struggled with online sentiment, engagement, acquiring leads and communicating its products effectively.
Client
Eswatini Bank
Approach
Our goals were as follows:
• Increase overall online brand sentiment
• Increase monthly brand reach
• Increased engagement
• Sensitise the target audience on the products and services offered by the brand
• To encourage the brand’s customers to switch to digital banking
Services
Social Media Management
Creative Copywriting
Result
The transition from mediocre to becoming one of the most impactful, influential brands on its social platforms (Facebook, Instagram, LinkedIn & Twitter) in the local banking industry while improving its brand sentiment drastically was successfully done through strong copy accompanied with a visual upgrade and highly maintained community management.
We helped the brand market its products effectively by creating strategic & engaging content, running campaigns & competitions, simultaneously growing leads and improving social insights, reaching on average 250K+ per month. The brand has since received positive reviews from its customers, increased leads, converted more customers to utilise its digital banking services & receives positive feedback from social media fanatics.
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Team Roles
Babongile Mawela, Sizolwethu Magagula, Phumelele Dlamini - Copywriting, Social Media Management & Reporting, Art Direction
Wandile Mamba - Project Lead, Art Direction, Strategy
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