Strengthening a brand with humour & personality
Omny Media Group
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Challenge
The client wanted a deeper connection with its clientele by educating & providing more value past the social media space.
Client
Omny Media Group
Approach
Our goals where as follows:
• Provide information (marketing)
• Provide value (highlight important holidays)
• Execute brief & engaging copy
Services
Social Media Management
Creative Copywriting
Result
The public is always eager & hungry for information, in every industry, but in this case, the main focus was on the marketing industry. Research showed what kind of content the target audience was eager and excited to read. Topics that they were familiar with and needed to touch base on or learn about from a different perspective is what we aimed to achieve. This was done through copywriting that was well-written, helpful, reliable & interesting - and yes, had some humour here & there.
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Team Roles
Babongile Mawela - Copywriting
Wandile Mamba - Project Lead, Art Direction, Strategy
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