Humanising a brand to foster consumer-brand connection
First National Bank
Challenge
The client had trouble connecting with its customer on social media, missing out on opportunities for growth and to capitalise off of the medium.
Client
First National Bank
Approach
Our goals where as follows:
• Improve Search Engine RankingIncrease overall online brand sentiment
• Generate at least 80 leads per month
• Product awareness
• Increased engagement
• Increase page followers on Facebook (6,000)
• Increase page followers on Twitter (1,500)
• 450 000 impressions per month, both platforms combined
Services
Social Media Management
Creative Copywriting
Result
Using engaging product ads with bold captions and strong copy on the ads, while simultaneously running competitions and campaigns using a healthy boosting budget, we increased followers by more than 70% on Facebook, sponsored, & by more than 320% on Twitter, organically. Search Engine Ranking & brand sentiment impressively improved towards the second month of our project, succeeding with 1,500+ post shares & 1,200+ retweets. Impressions gathered were 1,6M+ and 200+ leads were obtained. The brand has since been trending on Twitter with every competition and/or campaign run.
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Team Roles
Babongile Mawela - Copywriting, Social Media Management & Reporting, Art Direction
Wandile Mamba - Art Direction, Strategy
